ASL rolls promotion to boost domestic tourism

 

STAFF WRITER

 

African Sun Limited (ASL), a publicly traded hospitality group, has launched a special promotional campaign aimed at boosting domestic tourism.

 

Running from January to March 31, 2025, the promotion offers discounted accommodation rates starting at just US$70 per person on a bed and breakfast basis.

 

In a statement, ASL, which operates some of Zimbabwe’s most renowned hotels and resorts including the Elephant Hills in the resort town of Victoria Falls, Hwange Safari Lodge, Troutbeck Resort in Kariba, Caribbean Bay, highlighted the initiative as an opportunity for Zimbabweans to experience the country’s breathtaking landscapes and rich cultural heritage at an affordable price.

 

 

“This promotion invites guests to immerse themselves in the beauty of Zimbabwe, with rates starting as low as $70 per person on a bed-and-breakfast basis,” ASL said in a statement.

 

 

ASL said guests can enjoy exclusive rates at our properties, each offering unique experiences.

Additional Offers include a10% off buffet meals at all hotels.

Kids under 12 stay free when sharing a room with parents, with meals at 50% off.

Infants under 3 stay and eat for free.

 

As Zimbabwe’s tourism industry recovers from the recent economic challenges, ASL’s campaign aligns with efforts to promote domestic travel.

The hospitality group, which is listed on the Victoria Falls Stock exchange, continues to invest in making tourism accessible to locals while maintaining world class hospitality standards.

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