What is Novak Djokovic’s net worth?

2023-07-12Last Updated: 2023-07-12

191 1 minute read

The Serbian is a multimillionaire already just from his on court exploits, having racked up 23 grand slam victories – seven of them at Wimbledon, including the last four championships.

If you also factor in his endorsement deals, he is a very wealthy athlete indeed and – even at 36 – looks set to add to his trophy cabinet and bank account.

But what is Djokovic’s net worth and how did he make his millions?

What prize money is on offer at Wimbledon?

By reaching the semi finals of Wimbledon, Novak Djokovic has already guaranteed himself a £600,000 pay day. Should he go one further, he will take home a kitty of £1.2 million if he loses the final and £2.35 million if he wins.

The winner’s total is a 17.5 per cent increase from 2022. The winnings are the same for women as they are for men.

Position	Winnings	Change from last year
Winner	£2.35 million	Plus 17.5 per cent
Runner-up	£1.175 million	Plus 11.9 per cent
Losing semi finalist	£600,000	Plus 12.1 per cent
Losing quarter finalist	£340,000	Plus 9.7 per cent
Losing in fourth round	£207,000	Plus 8.9 per cent
Losing in third round	£131,000	Plus 9.2 per cent
Losing in second round	£85,000	Plus 9 per cent
Losing in first round	£55,000	Plus 10 per cent

How much has Novak Djokovic won in total prize money?

Novak Djokovic has won more money than anybody else on the ATP Tour, having raked in $169 over his career since turning professional in 2003.

Here is how he compares to other players.

Prize money	Career	Ending
$169,762,762	Novak Djokovic	Active
$134,640,719	Rafael Nadal	Active
$130,594,339	Roger Federer	2021
$63,768,403	Andy Murray	Active
$43,280,489	Pete Sampras	2002
$35,933,955	Stan Wawrinka	Active
$34,735,339	Alexander Zverev	Active
$31,495,691	Daniil Medvedev	Active
$31,483,911	David Ferrer	2019
$31,200,667	Marin Čilić	Active

What sponsorship deals does Novak Djokovic have?

Djokovic has a number of deals from his Lacoste kit to his Asics trainers and his Peugeot car. His net worth is plumped up by his endorsements, although he is said not to be part of his family’s wine business.

Tennis 365 reports that his sponsors are: Asics, Head, Hublot, Lacoste, Lemero, NetJets, Peugeot, Raiffeisen Bank International and Ultimate Software Group.